Zetly

PROJECT OVERVIEW

• Product: Zetly, an all-in-one sports engagement platform that uses BSV blockchain, NFTs, and extended reality to connect fans and clubs through interactive digital experiences, tokenised rewards, and virtual stadium access.

• Industry: Sports and Fan Engagement

• Geographic Reach: Primarily Europe (based in Poland), with global ambitions

• BSV Integration Start Date: 2023 (grant received from BSV Blockchain Association; platform in pre-development)

BUSINESS CHALLENGE

Sports clubs face growing challenges in fan engagement, digital monetisation, and community-building. Traditional systems lack the tools to deliver immersive digital experiences, often resulting in:

• Fragmented fan communication and rewards

• Limited use of data to enhance interactions

• Missed monetisation opportunities

• Lack of scalable infrastructure for global fanbases

Legacy platforms failed to provide real-time interactions, gamification, and decentralised ownership of fan assets—all crucial in the digital age.

WHY BSV

BSV was chosen as the blockchain foundation for Zetly due to its:

• Low transaction fees, enabling microtransactions and NFTs without pricing fans out

• High throughput and scalability, essential for real-time events and high-volume digital engagement

• Stable protocol, suited to long-term product development and integration

• Enterprise-grade infrastructure, making it future-proof for sports leagues and club-level use

Compared to other blockchains, BSV stood out for its transaction efficiency, cost-effectiveness, and capacity to handle the scale Zetly envisions.

SOLUTION ARCHITECTURE

Zetly's BSV-based architecture is designed as an all-in-one platform that integrates:

• NFT Gating: Physical merchandise (e.g. jackets with NFC chips) linked to NFTs that grant stadium access or rewards

• Tokenisation: Club-issued tokens and digital collectibles for community interaction and loyalty

• Digital Twins: Collaboration with Transmira/Omniscape to build 3D digital replicas of stadiums and cities

• Mobile AR Integration: Location-based games and AR overlays (e.g. virtual t-shirts redeemable for physical items)

• Fan Engagement Tools: Quizzes, mini-games, token hunts, and interactive experiences

Key Partners:

• Transmira / Omniscape for extended reality (XR) and digital twin rendering

• BSV Blockchain Association for grant funding and ecosystem support

• Polish Basketball Federation and League for pilot projects

IMPLEMENTATION PROCESS

• Pilot Phase (2023–2024): Focused on basketball use cases with Polish federations and Transmira

• Infrastructure Buildout: Integration of AR, NFTs, and stadium scans

• Token Design: Development of club-specific token economies

• User Experience Design: Testing hybrid experiences (digital + physical matchday)

Stakeholder onboarding and legacy integration (e.g. payment systems, fan CRM tools) are part of the medium-term roadmap.

OUTCOMES & BUSINESS IMPACT

Though the platform is in early development, anticipated outcomes include:

• New revenue streams for clubs through NFTs and subscriptions

• Expanded fanbase reach by enabling virtual attendance for remote or mobility-limited fans

• Deeper engagement through gamification and AR incentives

• Cost-effective operations, as BSV’s low fees enable scalable micropayments

The platform also promises strong marketing benefits through immersive, sponsor-branded AR content and city-wide fan activations.

CHALLENGES & MITIGATIONS

• Blockchain education gap: Many sports organisations and fans do not understand blockchain. Mitigation: Abstract the tech—focus on user experience, not the backend.

• Public perception of NFTs: Overshadowed by “hype” and speculation. Mitigation: Emphasise utility-based NFTs (e.g. ticketing, rewards, digital twins).

• Technical complexity of XR and AR integration: Requires coordination with hardware/software partners. Mitigation: Partnering with established vendors like Transmira to manage 3D environments.

FUTURE VISION

• Expansion to additional sports leagues beyond basketball and football

• Integration with tourism and city infrastructure via digital twins

• Rollout of subscription models for fans and clubs

• Broader adoption of micropayments and NFTs for live interaction and monetisation

• Global pilot showcases, starting with Seville in partnership with BSV Blockchain Association

TESTIMONIAL HIGHLIGHTS

"BSV is fast, cheap, scalable—the right blockchain for Zetly." — Rafał Gelner, Co-founder of Zetly