Business Documentation
Demo ID: demo-2025-11 Status: Not Started Last Updated: 2025-09-05
Executive Summary
Problem Statement
The fashion industry faces a significant sustainability challenge due to waste, lack of supply chain transparency, and greenwashing. Consumers increasingly demand proof of environmental claims and responsible production practices, but many brands lack reliable and verifiable traceability mechanisms.
Solution Overview
This proof of concept uses the BSV blockchain to ensure full transparency and traceability in circular fashion — tracking recycled plastic waste from bottle collection in London through every stage of its transformation into high-fashion garments. Each step is immutably recorded on-chain, providing consumers with verifiable proof of sustainability claims and empowering informed purchasing decisions.
Key Benefits
End-to-End Traceability: Immutable records of every step in the recycling and manufacturing process.
Consumer Trust: Verifiable sustainability claims combat greenwashing and build confidence.
Environmental Impact: Supports circular economy principles by closing the loop from waste to wearable products.
Brand Differentiation: Positions brands as leaders in sustainability and transparency.
Business Impact
Target Users
Primary: Fashion brands focused on sustainability and circular economy, environmentally conscious consumers
Secondary: Regulators, sustainability certification bodies, supply chain partners
Success Metrics
Traceability coverage
Limited transparency
Complete chain of custody on-chain
6-12 months
Consumer trust & engagement
Low
High trust, positive feedback
6-12 months
Sustainability claims verified
Few verified claims
All claims publicly verifiable
12 months
ROI Analysis
Investment Required: Development of blockchain integration, supply chain partnerships, consumer engagement platforms.
Expected Return: Increased consumer loyalty, market differentiation, and reduced risks of greenwashing penalties.
Break-even Point: To be evaluated after pilot adoption and market response.
Implementation Roadmap
Phase 1: Development & Pilot – Q4 2025
Develop blockchain anchoring for supply chain checkpoints
Onboard pilot partners (recyclers, manufacturers, brands)
Build consumer-facing transparency interfaces
Resources Needed: Blockchain developers, supply chain coordinators, UX/UI team
Phase 2: Expansion & Market Growth – 2026
Broaden supply chain integration and data granularity
Scale consumer education and marketing campaigns
Collaborate with environmental certification bodies
Resources Needed: Support and sales team, development, partnerships
Stakeholders
Business Owner: Sustainability Program Manager, Brand Managers
Technical Lead: Blockchain Integration Specialist
Key Users: Consumers, fashion brands, recyclers, regulators
Last updated